We can trace the history of the World Wide Web just from the campaigns forged by Hollywood’s digital marketers. From the very first campaigns on AOL, to the first websites on the World Wide Web, to MySpace, Facebook, Snapchat – Hollywood, as an industry, has always led the way by using digital to innovate and engage fans with a tremendous number of first-to-market campaigns.
In the beginning, Hollywood was the Wild West of digital. However, many of the campaigns from the 90s and early 2000s have been deleted – having never been officially archived or celebrated – as the works were not recognized for the historical value they now have.
Hollywood In Pixels, Inc. is a 501(c)3 founded in 2015 to ensure that the seminal digital film campaigns that help drive digital marketing into the lexicon of Hollywood are recovered, preserved, and celebrated as well as to ensure that the incredible campaigns of today and tomorrow are recognized and not lost to time.
As an organization, we promote diversity and inclusion within the Hollywood community through various sponsored events: an international Women’s Day Luncheon, screenings of impactful movies relevant to our community and our signature annual Silver Pixel Awards where we bring together over 350 digital marketing executives for a night of honor and celebration.