Film2Future, a non-profit organization helping minority students gain skills & connections in the film industry, is re-shaping the advertising business. For the second year in a row, F2F will partner with leading creative agency, Deutsch, and Steelhead, a full-service production studio, to offer its ‘grAD SCHOOL’ Program.
F2F provides underserved high school students with an intensive, film-making and production course that leaves them well-positioned to meet the industry’s growing need for more diverse talent.
“I am beyond excited to partner with Deutsch & Steelhead for a second year to achieve Film2Future’s mission of building a direct pipeline of diverse young adults into the entertainment and advertising industries,” said Rachel Miller, founder of F2F. “For our 2019 class of 100% diverse, under-represented young voices, this partnership allows Film2Future to continue to provide our students with hands-on creative and technical advertising experience that directly results in jobs and a portfolio.”
The three-week intensive course, hosted at Steelhead’s state-of-the-art facility in Playa Vista, featuring a 7,000 sq. ft. sound stage and full pre / post-production services, will introduce high school grads to the basics of the advertising industry. The summer programme, which runs July 8-26, gives 15-20 students the opportunity to learn the campaign-making process from start to finish: from the advertising brief to the production of 30-second spots. The ‘grAD SCHOOL’ course is designed to give students access, knowledge and real-world experience to bolster their portfolios. Participants will also get to produce advertising work for Deutsch clients; last year’s Film2Future students made spots for 7-Eleven which can be viewed here.
Read the rest of Film2Future Announces Second Year of ‘grAD SCHOOL’ Programme via the Little Black Book website.
